hink about the last amazing meal you had at a restaurant. Now, consider how many friends, family, or even acquaintances you recommended to go to that restaurant. This is peak marketing.
You experienced a service and food product that you knew others would also enjoy, and you didn’t want to keep the secret to yourself. Approaching your own marketing this way will turn a sometimes-tedious chore into an effortless tool of authentic exchange.
Those who believe in their product or service are able to market with conviction. Remember, your job in marketing is to anticipate the needs of future customers and convince them that their life would be markedly improved by your service. Your ability to communicate the positive impact your brand will have on others directly correlates with their acquiescence.
When individuals hear your sales pitch, they’re listening to more than your words. They hear your enthusiasm. If you’re communicating in person or through video advertising of some sort, they will read your body language. Truly believing in your products and services adds authenticity to your marketing at no additional cost to you.
There’s an inextricable connection between you and your potential client when you believe in what you’re selling. In many ways, you and your ideal clients are like-minded—that is to say, you both believe that your service will satisfy their needs. When this common belief translates as trustworthiness, that potential client is more apt to spread awareness of your brand by telling other like-minded individuals in their life. Word of mouth advertising is the bread and butter of all marketing campaigns, but the foundation of such a benefit is true belief in the service.
Another giant benefit attributable to a sincere belief in your brand is the impact such faith has on your creativity. Consider the restaurant example from earlier. You are convinced that your best friend needs to experience the pizza joint you visited last Friday night. How are you going to describe the pizza? You’re going to wax poetic about the perfect blend of cheeses, and the perfectly crispy crust.
When you’re just as excited to share your own business with potential clients, you’re similarly able to cultivate creativity in the messaging.